Also keep a close eye on the way you formulate your answers. ![]() Map out your user journey from A to Z and place your content in strategic spots. ![]() Uncover all the different ways of how people can end up on your pages and tailor these to answer their questions. This means you should nail search intent for your site. It has to align with what people want and need. You can probably find out what they say they want, but is that the same as what they really need? Does your product or service merely offer a possible solution to a problem or does it make your customer’s life genuinely better? Are you selling a drill or a hole in the wall? You have to uncover everything about them. If you want to succeed, you need to know your audience. You need to have a clear mission and goal for your website. “Build it and they will come?” Unfortunately, that’s not how it works. Your website satisfies user intent and has a clear goalĭo you know your audience? Do you know your business and what it is you contribute to this world? Why should anyone come to your site and do business with you? It’s not because you think you have an awesome product - that just doesn’t fly anymore. And check your niche, what’s happening in your part of the market? By continually evaluating your SEO strategy, you’ll get a grip on the changing market and find new opportunities. You should improve your content - always! Make sure to look at user intent and the behavior of your potential customers. Now, you shouldn’t take everything that Google says as gospel, but in this case, they are right. People flock to the Search Quality Raters Guidelines for input on how to do that, looking for any guidance at all. Nonetheless, you should work on the overall quality of your content. After every algorithmic update that Google implements, the answer for those who lost rankings is the same: it might not be your fault, because other sites might seem to be a better fit for this specific query. Even Google has been saying for years that you should focus on the quality of your site and content. There’s a lot of talk about quality in SEO, for instance. Many things we deem important for a good website are hard to quantify. If you combine all these things in a solid SEO strategy, implement the enhancements and keep an eye on the results, you’re on the right track! 7 elements of a good website This comes down to optimizing every part of your site on all levels, from satisfying user intent with your content to offering a stellar user experience. Essentially, holistic SEO helps you strive to be the best result. The number one thing to keep in mind is something that we at Yoast advocate a lot: holistic SEO. Your site can ‘talk’ directly to search engines Your site is mobile-friendly (or rather, designed mobile-first) Your site has awesome, user-centered content Your website has a great design and stellar UX Your website is trustworthy, safe and secure Your website satisfies user intent and has a clear goal See you there? I want to learn SEO from the experts!
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